For brands and agencies

Talk to yourcustomersinside AI chat

echo finds your audience inside hundreds of millions of AI chats and gets real answers in the moment, fast.

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Powered by100+ millionAI chats and real people

Why now

The most expensive mistakes in business did the research. The research was broken.

$0B+

Lost to research that never asked real people

JCPenney’12−$4.3B·Repriced everything without asking a single shopperMicrosoft Kin’10−$1B·Killed 48 days after launchFord Edsel’58−$250M·Years of research that never asked the buyerMicrosoft Zune’07−$289M·Built for a market that was never askedArch Deluxe’96−$100M·Told adults what they wanted; never askedNew Coke’85−$30M·200,000 taste tests, zero questions about attachmentPresidential polls’243 straight misses·Underestimated the same candidate three cycles runningNetflix Qwikster’11−800k subs·Reversed in 23 days
Quibi’20−$1.75B·Launch to shutdown in six monthsHP TouchPad’11−$885M·Discontinued after 49 daysAmazon Fire Phone’14−$170M·Written down within a year of launchJuicero’17−$120M·The packs squeezed fine by handTropicana’09−$30M·Redesign scrapped in 7 weeks; shoppers were never asked“Dewey Defeats Truman”’48wrong winner·Polling stopped weeks before the voteSegway’011% of forecast·Forecast 10,000 a week; two decades sold 140,000Google Glass’13pulled in 2 yrs·A $1,500 answer to a question nobody asked

None of them lacked research. Panels, focus groups, and phone polls died with the people who stopped answering. For most decisions, there has never been a way to ask at all.

Ways teams use echo

Real questions, real human answers.

Polls, surveys, and asset tests you can trust, shaped by what people say and do inside AI chat.

Study public sentiment

Ask real people what they think and get honest answers back, tagged and quantified in minutes.

Test marketing assets

Put two creatives head-to-head with a live audience and know what lands before you spend.

How echo works

Free AI for everyone. Real human insights for your team.

echo gives people upgraded access to leading paid AI models. Your team brings the questions. People answer while they chat, so you get honest answers, fast.

For people

echo Chat

Premium access to ChatGPT, Claude, and Gemini in one place, with no subscription.

For teams

echo Intelligence

Real answers from real conversations, with the scale and speed other tools can't match.

Try for free

Why echo

A faster way to understand your audience.

echo reaches people in the right moment, while they're already in AI chat and thinking about a topic. Their answers become insight your team can use.

90% answer in the moment

Short, relevant questions land while the topic is already on people's minds.

0+ million conversations

A real-time view into what people are asking, comparing, and deciding.

Verified people, quality answers

Real people answer in depth, on a platform they came to use.

Case Studies

An unfair advantage with Echo.

How teams know faster, spend smarter, and move first.

HyperNatural cover
HyperNaturalRead Case Study

I'm using what echo gave me in a few days right now and in every meeting I have.

Chris Kolbe
Chris Kolbe, Founder & CEO, HyperNatural
View case studies

Products

Trusted methods, amplified by AI.

Surveys, polls, and focus groups, rebuilt for AI chat with speed, trust, and signal from real conversations.

Study

Ask thousands at once.

Launch a question and watch real answers arrive in minutes, not weeks.

Asset test

Know what lands before you launch.

Test ads, messages, and concepts with a live audience before you spend.

Monitor

A live read on what's moving.

Track the topics that matter, and echo asks the follow-up the moment something changes.

Voice interviews

Focus-group depth, survey speed.

AI-led conversations at scale, transcribed and distilled into themes automatically.

See echo in five minutes.

Bring a question. Get a real answer from real people, on the AI they already use.

Try for free