See the patterns across categories

Case studies from AI chat that show what customers care about and how teams act on it.

What we found

See the takeaways

How people compare energy drinks, and what finally wins at the shelf.

Celsius feels 'cleaner,' but Monster is still the one that hits.

How people trade off price, comfort, and trust when picking an airline.

I'll pay more if I trust they won't ruin my day.

How people judge card companies when surprises show up.

It's not the rate—it's feeling tricked.

Why shoppers choose a store and why they leave without buying.

If I can't find it fast, I'm gone.