BLOG
Thinking on AI, Intent & Research
Perspectives from the echo team on AI conversations, market research, and the future of understanding people.
PERSPECTIVES
Intelligence & Perspective
A broader view of how people think, decide, and respond — across industries, issues, and moments that matter.
Eric Swalwell Allegations: Timeline, Voter Reaction, and Candidate Reallocation
echo Intelligence tracked the rapid collapse of Eric Swalwell's gubernatorial campaign after sexual assault allegations surfaced on April 10. Voters overwhelmingly said the allegations would change their vote, and Katie Porter emerged as the leading beneficiary.
Read →
Public Opinion Requires the Public
Silicon sampling promises faster, cheaper polling — but if no real people are involved, it isn't public opinion. AI should make it easier to hear from people, not replace them.
Read →
When the Medium Looks Like Truth
Ads made sense when the interface was a page. They get ethically weird when the interface becomes an answer. When a medium starts to look like truth, monetization has to respect truth.
Read →INDUSTRY INSIGHTS
Decisions, grounded in real conversations
Energy Drinks
Why people choose Monster, Celsius, or Red Bull, and what tips the decision at the shelf
"Celsius feels 'cleaner,' but Monster is still the one that hits."Read Here →TRAVEL · AIRLINES
Airlines
How people choose airlines for business versus leisure, including price, trust, reliability, and stress.
"I'll pay more if I trust they won't ruin my day."Read Here →FINANCIAL · CREDIT CARDS
Credit Cards
How people talk about credit including fees, denials, fairness, and moments trust breaks.
"It's not the rate—it's feeling tricked."Read Here →RETAIL · HOME IMPROVEMENT
Home Improvement
How people decide between Lowe's and Home Depot, including in-store versus online and drop-off.
"If I can't find it fast, I'm gone"Read Here →