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Thinking on AI, Intent & Research
Perspectives from the echo team on AI conversations, market research, and the future of understanding people.
INDUSTRY INSIGHTS
Decisions, grounded in real conversations
CPG · ENERGY DRINKS
Energy Drinks
Why people choose Monster, Celsius, or Red Bull, and what tips the decision at the shelf
"Celsius feels 'cleaner,' but Monster is still the one that hits."Read Here →TRAVEL · AIRLINES
Airlines
How people choose airlines for business versus leisure, including price, trust, reliability, and stress.
"I'll pay more if I trust they won't ruin my day."Read Here →FINANCIAL · CREDIT CARDS
Credit Cards
How people talk about credit including fees, denials, fairness, and moments trust breaks.
"It's not the rate—it's feeling tricked."Read Here →RETAIL · HOME IMPROVEMENT
Home Improvement
How people decide between Lowe's and Home Depot, including in-store versus online and drop-off.
"If I can't find it fast, I'm gone"Read Here →