CREATE MOMENTUM, NOT METRICS

Path to purchase

See where customers stall and what to say next to move them forward.

WHERE MOMENTUM BREAKS

Funnels show outcomes. Conversations show causes

echo shows where people hesitate, what stops them, and what moves them forward. Fix the message at the moment momentum breaks.

DECISION FLOW

See where momentum builds and where it breaks

See how intent moves through the journey. When momentum stalls, echo shows what message restores clarity and moves people forward.

CONVERSION FRICTION

Find the line that breaks momentum

Most drop-off comes from uncertainty. echo shows which phrasing creates doubt and how a small rewrite restores confidence and momentum.

FROM DOUBT TO ACTION

What to say when people hesitate

When people hesitate, the fix is often reassurance. echo shows which explanations reduce doubt and what to say next at each stage.

CROSS-CHANNEL CLARITY

Keep the journey consistent everywhere

The same doubts appear across ads, landing pages, email, and support. echo turns the winning path into reusable language so every channel answers the same questions clearly.

PROOF, NOT PROMISES

Industry Insight, Grounded in Real Conversations

Explore short briefs built from real Al conversations. See what people care about, what confuses them, and what actually shapes decisions.

CPG . ENERGY DRINKS

Energy Drinks

Why people choose Monster, Celsius, or Red Bull, and what tips the decision at the shelt

“Celsius feels ‘cleaner, but Monster is stil the one that hits.”

TRAVEL . AIRLINES

Airlines

How people choose airlines for business versus leisure, including price, trust, reliability, and stress.

“I’ll pay more if I trust they won’t ruin my day.”

FINANCIAL . CREDIT CARDS

Credit Cards

How people talk about credit including fees, denials, faimess, and moments trust breaks.

“It’s not the rate—it’s feeling tricked.”

RETAIL . HOME IMPROVEM..

Home Improvement

How people decide between Lowe’s and Home Depot, including in-store versus online and drop-off

“If I can’t find it fast, I’m gone”

FAQs

Questions we hear most

Ready when you are

Start by exploring what echo already knows. Go deeper when you’re ready.