See what people get right, get wrong, and use to decide between brands.
echo shows how people compare alternatives in conversation, what they assume, what they misunderstand, and what drives their choice.
See the alternatives people consider, the attributes they weigh, and the language shaping perception. Explore by audience and region to separate truth from assumption.
Decisions shift as intent evolves. echo shows which drivers matter most at each stage so you can position your brand accordingly.
When people misunderstand something, they stop moving forward. echo shows where confusion forms and how to correct it.
Export battlecards, FAQs, objection handling, and segment specific claims your team can use across ads, sales, and lifecycle.
Explore short briefs built from real Al conversations. See what people care about, what confuses them, and what actually shapes decisions.
Why people choose Monster, Celsius, or Red Bull, and what tips the decision at the shelt
“Celsius feels ‘cleaner, but Monster is stil the one that hits.”
How people choose airlines for business versus leisure, including price, trust, reliability, and stress.
“I’ll pay more if I trust they won’t ruin my day.”
How people talk about credit including fees, denials, faimess, and moments trust breaks.
“It’s not the rate—it’s feeling tricked.”
How people decide between Lowe’s and Home Depot, including in-store versus online and drop-off
“If I can’t find it fast, I’m gone”
Start by exploring what echo already knows. Go deeper when you’re ready.
